The SECOND POWER is that of allurement. It's the way in which the whole universe holds itself together. At the level of the galaxies, we call this the gravitational interaction. Gravity is what keeps the galaxies in place; it's what draws the stars together. At the level of molecules, it has a different name: it's called the electromagnetic interaction. The atoms and molecules in our body are being held together moment by moment by the attractive force of electromagnetism. The word allurement points to all these various forms of attraction.